https://www.cr-design.me/home daily 1.0 2022-11-30 https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628783014695-9HFN72CEAVKDUO479BKX/Scaldasole.png Home https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628782969434-QP45ZTSE7CEYKHI7LS3Q/Amigo.png Home https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628784834623-2E1RCVASTTUS3J05IQYB/Valentino.png Home https://www.cr-design.me/amigo-concept daily 0.75 2021-08-16 https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628824273982-JOG2ILXXMW3R2E1K6KL6/image-asset.jpeg AmiGO concept - User Research There was a significant amount of preliminary research both qualitative and quantitative to define the main insights and user needs, We collaborate closely with the user research team for around 6 moths in order to validate our concepts and assumptions. Key activities: Qualitative research with waze users in Paris. Driver personas derived from Tim Vink’s quantitative study in EU and US (2017) Daily Driver explorative studies (interview and drive-along): about routines, values and fears of daily drivers in the US and UK Daily Driver segmentation framework (2015): 5 types of daily drivers plotted on two personality-based dimensions (explore - control and social - ego) Quantified insights on type of trips, trip length, navigation habits and pain points of young adults. https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628815373401-P5HP83OUZV1X3MRZHMNR/image-asset.png AmiGO concept - Soft release After many iterations and prototyping we arrive to an MVP we could developed and deliver covering the main user needs and insights we detect previously, this was a beta release where we ask for beta tester to download the app, drive around and give us as much feedback as they could to be able to learn and iterate. https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628817175245-Z0VK6W60ISEF9RE2WAPC/image-asset.jpeg AmiGO concept - We launch the first version of the app in Germany and Australia in 2018 and roll it up world wide in 2019 growing an user base of 330k users and maintain an app rating of 4.1 average on both google and apple store https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628822881177-44HC8SRO6WCETMW19XMC/image-asset.png AmiGO concept https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628823466378-EAMXTJYJOJ9R48RT9HWF/image-asset.png AmiGO concept - Up Next Design system and branding https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628863785545-K9U548SZSLEGX0RPNXY5/14.png AmiGO concept https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628863817604-ZDD7O162ORB6QVDUI0NC/13.png AmiGO concept https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628863880923-J9C4H4NX2O5VUYYQAA8O/15.png AmiGO concept https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628863906660-EPQOSLO7EPWZTMBOHD3I/16.png AmiGO concept https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628863923646-BKIM5EWVO1GS4NZRE85R/17.png AmiGO concept https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628863946707-56RXOMG0YOMNVHNRTY0C/18.png AmiGO concept https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628863969493-OCQ5G9XR8HA8XMJMYLSB/12.png AmiGO concept https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628864000832-AZ8GEVD7HMVKSV111QOK/19.png AmiGO concept https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628864021768-HI5CY8VJ6LOCR1NZUAW9/20.png AmiGO concept https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/0da3aab3-1c07-4c8a-9dd2-9a81a3720afc/image+6.png AmiGO concept https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/d0704b31-39f1-4e67-a824-b4d8a9e324e0/Play_ENG_3.png AmiGO concept https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/58e3521e-48b5-441b-9924-61f93c11a9b6/Play_ENG_1.png AmiGO concept https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/416356ec-9d0a-426d-88e8-5d3190999cda/gif1.gif AmiGO concept https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/89f3eac0-8d3b-4aa0-be1d-b1ae7df3037c/Play_ENG_6.png AmiGO concept https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/a81e1fec-db59-439e-b4fb-a90e0f345837/Play_ENG_6.png AmiGO concept https://www.cr-design.me/amigo-concept-2 daily 0.75 2021-08-31 https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628871303497-PWWCADOMLWWZRSNM0JI9/image-asset.png AmiGO design system https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628871851759-AO5H3ZUKMKZKD6JUTGYU/image-asset.png AmiGO design system - Having a stable design system allowed us to have a clear definition of the product look and feel and start establishing visual guidelines for marketing materials. https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628872612009-495WI8QLXD9D75S77DSY/Group+469.png AmiGO design system https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628872829709-Z75L3SARQQ2LRODSPT3R/10-08-20+Our+style++1.png AmiGO design system https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628872705867-SASI5F7R6F3DU5GDZR4X/10-08-20+Our+style++2.png AmiGO design system https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628882467622-KR2G53JHWPEP7BBVOYDS/animation_500_ksaqjn1t.gif AmiGO design system - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1630404553693-T8VI50NZTY6M7ETH1SP2/animations.gif AmiGO design system - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1629221139342-4YP7U0ADD2B3QI6PSK8P/image-asset.gif AmiGO design system - AmiGO app Initial concept https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628868691903-9JGNWAG47MABGKVNZ4BV/Overview+1.png AmiGO design system https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628869257514-J767TS67PE3B6M9DA5QD/Screenshot+2021-08-13+at+17.40.35.png AmiGO design system https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628870155187-X1KLXUOLBDZB8MOOC0IU/hyh.jpg AmiGO design system https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1628873546330-TKL0GMLVELPPGDTP20IM/10-08-20%2BOur%2Bstyle%2B.004.jpg AmiGO design system https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/1cf6fa9b-f9d4-408c-b825-17907e24a7a1/10-08-20+Our+style+.005.jpeg AmiGO design system https://images.squarespace-cdn.com/content/v1/5fcd456fea95a9497cff77d2/eb11d85d-dc75-49b0-a833-3bc4307aeba6/10-08-20+Our+style+.016.jpeg AmiGO design system